email cleansing
Why Data Cleansing Matters: Top 5 Reasons to Keep Your Database Up to Date
Why Data Cleansing Matters: Top 5 Reasons to Keep Your Database Up to Date Keeping your database clean and current improves campaign performance, reduces wasted spend, protects deliverability, and helps your sales team focus on real opportunities. Businesses that prioritise data cleansing and regular updates consistently achieve better results than…
Email Marketing for Beginners: A Simple Step-by-Step Guide to Getting Started
Email Marketing for Beginners: A Simple Step-by-Step Guide to Getting Started Getting started with email marketing for beginners involves three key steps: building a targeted contact list, choosing the right platform and sending simple, relevant campaigns consistently. With the right setup, you can launch your first campaign in a matter…
Zombies in Your Database? How to Keep Your Clean B2B Contact Lists Clean
Zombies in Your Database? How to Keep Your B2B Contact Lists Clean You’ve spent months – or even years – building your B2B contact database. You may have added contacts from multiple sources or purchased extra lists to grow your reach, but much of it could be outdated or inactive….
Why a Data Hygiene Analysis Is the Game-Changer Most Businesses Are Missing
Why a Data Hygiene Analysis Is the Game-Changer …that most businesses are missing In most organisations, data is one of the most valuable assets and yet also one of the most neglected. While teams depend on accurate information to sell, market and make decisions, databases often fall into disrepair faster…
The Importance of Email Cleansing for Businesses: Keeping Your Marketing Lists Fresh
In the fast-paced world of digital marketing, email remains a powerful tool for businesses to connect with their audience. However, as your email marketing lists grow and evolve, so do the challenges associated with maintaining their quality and effectiveness. One crucial practice that businesses often overlook is email cleansing, a…
Are your emails getting bot clicks?
Introduction With the growth of email phishing attacks – i.e. emails designed to draw you to malicious sites designed to steal important personal information such as usernames and passwords, security companies have developed software solutions to help protect networks and identify these potentially harmful emails. The above is a good…
Celebrate New Friends Day with a Recession Busting, Cold Email Outreach Strategy
A Strategic Approach to your Cold Email Outreach It’s National New Friends Day (or at least it is in the U.S. but why should they have all the fun?) The bad news: It has become quite obvious to me that, as a result of the Covid-19 epidemic, we now face…
5 ways to improve your current marketing data strategy
With over 16 years of experience in the email and marketing industry we have worked with companies from most, if not all sectors. We’re finding many companies are reviewing their current strategies. You can request a callback with one of our data marketing specialists using the form on the right….
What’s Scarier Than Email Marketing?
In all seriousness, a lot of marketers are still frightened of email marketing post GDPR. Whilst GDPR has a purpose – to protect data subjects – it is not in place to stop email marketing. If you use a reliable data source, perform your due diligence on any suppliers and target…
Are the email addresses on your database up to date?
1. Improve your email campaign performance Reducing the number of bad email addresses in your list before you send your campaigns will improve your deliverability. Sending to a list of invalid emails, will increase hard bounces and destroy your sender reputation. 2. Save money on your email marketing Removing some…