Surviving & Thriving

At the end of March, the beginning of lockdown put most of our sales pipeline on hold. If we were to continue operating, we had to act fast to generate new leads that would replace it. We constructed a new email strategy that worked in 3 ways:

Take a look at the How Cold Email Marketing became the go to channel during Covid-19

We constructed a new email strategy that worked in 3 ways:

1. Email marketing based on what we thought might happen
2. Email marketing based on current events and announcements
3. Email marketing based on lead analysis