Posts
Email Appending vs Buying a New List: Which Is Right for You?
Email Appending vs Buying a New List: Which Is Right for You? When a B2B database starts underperforming, there are two common responses: append email addresses to the contacts you already hold, or buy a new list outright. Both are valid approaches, but they solve different problems, and choosing the…
MyDataHub Brings AI Agent B2B Data Access to Any MCP-Compatible Assistant
MyDataHub Brings AI Agent B2B Data Access to Any MCP-Compatible Assistant Prospecting for new B2B contacts usually means logging into a database, working through filters, and exporting a list before you can even start building a campaign. That extra step disappears once your AI assistant can reach the database directly….
Why Now Is the Time to Use B2B Data for Christmas Campaigns
Why Now Is the Time to Use B2B Data for Christmas Campaigns The Christmas trading period is one of the busiest windows in the UK B2B calendar, yet many businesses still wait until November to start promoting seasonal offers. By then, the best dates, budgets and decision-makers’ attention have already…
Emailology – 30/07/2026
Emailology issue – 30/07/2026 Emailology, your dose of Smarter Email Marketing Emailology, your dose of Smarter Email Marketing Dear {{ contact.FIRSTNAME }}, Welcome to this month’s Emailology! This edition brings together practical insights to help you improve the health, performance and precision of your email marketing. From getting your B2B touch points…
When Standard Data Filters Aren’t Enough: The Case for Bespoke B2B Email Lists
When Standard Data Filters Aren’t Enough: The Case for Bespoke B2B Email Lists Most B2B data needs can be met with a standard filter – job role, sector, location, company size. But sometimes your target audience is more specific than any single search can capture, and that’s when bespoke B2B…
Most B2B email signatures are a quiet mess – fix yours with a free email signature generator
Most B2B email signatures are a quiet mess – fix yours with a free email signature generator Your email signature is probably the most-viewed piece of marketing your company owns. A single active salesperson can send a few thousand emails a year, and every one of them carries that little…
What Makes a Strong Offer? The Four-Point Test Every B2B Marketer Should Use
What Makes a Strong Offer? The Four-Point Test Every B2B Marketer Should Use Ask most marketers what makes a B2B campaign work and you’ll hear the same answers. A sharper subject line. Tighter targeting. More personalisation. Higher volume. Working with practitioner research and years of running B2B outreach, we’ve found…
B2B Email Touch Points: How Many Does a Campaign Actually Need?
How Many Touch Points Does a B2B Email Campaign Actually Need? Most B2B marketers ask the wrong question about email campaigns. They ask “how many emails should I send?” when the real question is “how many touch points does it take to earn a reply?” Getting your B2B email touch…
Emailology – 30/06/2026
Emailology issue – 30/06/2026 Emailology, your dose of Smarter Email Marketing Emailology, your dose of Smarter Email Marketing Dear {{ contact.FIRSTNAME }}, Welcome to this month’s Emailology! This edition looks at how smarter data and smarter tools work best together. From seeing exactly where your emails land and personalising beyond the first…
Inbox Placement Test: How to See Where Your B2B Emails Really Land
Inbox Placement Test: How to See Where Your B2B Emails Really Land You can have the best subject line, a clean offer and a genuinely useful message, and still get nowhere if your emails never reach the inbox. That is the uncomfortable truth behind most “our open rates have dropped”…