Case Study: Email Campaigns for an Ecommerce Client
This case study shows how the ecommerce company used an email campaign to capture data for future marketing. At a glance:
Challenges
Cold data
New customers
Soft call to action
Small Budget
Benefits
New Responsive Data
Increased customer base
Increased understanding of email marketing campaigns
Case Study
About Client
The client is a sustainable merchandise company who specialise in creating and distributing personalised promotional materials for other companies.
Challenge
The problem they had though was driving traffic towards their own e-Commerce web page. Marketing campaigns that the company had run previously had not produced any enquires, so Emailmovers took the reigns to help.
Solution
The problem that we diagnosed for why their previous campaign didn't work was that there was no benefit or incentive for the recipient to visit the website, unless they had a current requirement to purchase some merchandise.
Our solution was to create a landing page with a simple pre-populated data capture form. The landing page gives the recipient the facility to request a free catalogue which they can peruse at their leisure. Providing their contact details also gives the client the option to remarket and follow up with these recipients.
Any responses to the email were then forwarded directly to the client for them to make contact with the leads immediately.
Results
The first campaign sent on behalf of the client saw a 5% open rate on prospecting data and a 3..7% click rate. This resulted in 56 downloads of the client catalogue. There has been some additional refining of the data set since the first campaign in order to get the target audience to the client’s preference.
Open Rate:
5%
Click through rate:
3.7%
Catalogue Downloads:
56