Email Strategy

1-2-1 Sales Automation – Case Study – Email Postman – February 2021

Example Email Cadence with 1% Positive Response Rate How Email Postman used EMMA to generate 5 enquiries and 3 booked calls within their first 2 weeks – on autopilot Email Postman is a UK based email expert with over 15 years experience helping companies that use email delivery platforms such…

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Campaign ROI Calculator

How much can I expect to make from a cold email outreach campaign? Regardless of whether or not you are new to cold email outreach or not, you should always be looking at your Return On Investment.  In short, how much revenue does your cold email outreach spend generate? To…

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The best time to send your email campaign|The best time to send your email campaign

Find the best time to send your email campaign

If you send regular email messages to your customer and marketing lists, have you worked out the best time to send? By this we mean the optimum time to catch the attention of your target audience in their busy schedule. Choosing the right time to send a campaign is important…

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|Email Marketing with Duncan Gledhill|Cold Email Outreach Tips

How is your game?

In order to get through the 2nd lockdown many teams are focused right now on short term, common goals.  This doesn’t mean however that we can’t continue using proven processes, they just need to move as efficiently as possible. If you are a seasoned marketer with years of experience using…

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Celebrate New Friends Day with a Recession Busting, Cold Email Outreach Strategy

A Strategic Approach to your Cold Email Outreach It’s National New Friends Day (or at least it is in the U.S. but why should they have all the fun?) The bad news:  It has become quite obvious to me that, as a result of the Covid-19 epidemic, we now face…

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Surviving & Thriving

At the end of March, the beginning of lockdown put most of our sales pipeline on hold. If we were to continue operating, we had to act fast to generate new leads that would replace it. We constructed a new email strategy that worked in 3 ways: Take a look at…

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