Emailology, your dose of Smarter Email Marketing |
Dear {{ contact.FIRSTNAME }}, Welcome to this month’s Emailology!
This edition looks at how smarter data and smarter tools work best together. From seeing exactly where your emails land and personalising beyond the first name, to tidying up a cluttered CRM, knowing when to choose people over portals and prospecting in plain English with AI, each article is designed to help you reach the right people with cleaner data and more confidence.
Let's dive in... |
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| | CRM Data Cleansing: Is Your Database a Digital Junk Drawer?
Built from imports, forms and purchased records over time, most CRMs fill up with duplicates, mismatched job titles and outdated contacts. CRM data cleansing standardises and organises it all, so your database becomes easier to segment, report on and trust. |
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B2B Personalisation: Go Beyond the First Name Adding a first name is just mail merge with a friendly face.
Real personalisation uses the data you already hold, like enquiry date, sector, order type and job title, to send messages that feel relevant and earn far better responses. |
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| | Inbox Placement Test: See Where Your B2B Emails Really Land
A great subject line and clean offer count for nothing if your emails never reach the inbox. A free inbox placement test shows exactly where you land, broken down by provider, so you can stop guessing and fix the right thing.
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Human Data Consultancy in an AI World
Self-serve platforms are great for standard briefs, but complex targeting, compliance questions and underperforming campaigns need a specialist, not a help article.
We use AI too, yet the judgement behind your data, and the person who answers your call, is always human. |
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| | MyDataHub Connects to Claude AI: Prospect in Plain English
MyDataHub now has a public MCP server, so you can connect Claude directly to your account and build audiences just by describing them. No filters, no tool switching. Claude counts, charts and saves your selection, ready to download or deploy. |
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Need Help With Your Email Marketing? |
That's it for this edition. Whether you're checking where your emails really land, personalising with the data you already hold, cleaning up a cluttered CRM, weighing up people versus platforms or letting AI do the prospecting, the common theme is simple: better data, used more intelligently, leads to better results.
If you’d like help applying any of these ideas to your own campaigns, our team is here to support you. | | | or reply to this email - we’d love to talk! |
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