Emailology, your dose of Smarter Email Marketing |
Dear {{ contact.FIRSTNAME }}, Welcome to this month’s Emailology!
This edition brings together practical insights to help you improve the health, performance and precision of your email marketing. From getting your B2B touch points right, to building an offer that actually gets replies, sorting your signature and knowing when it's time to go bespoke with your data, each article is designed to help you send smarter and reach the right people.
Let's dive in... |
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When Standard Data Filters Aren't Enough: Bespoke B2B Email Lists Sector, job title and headcount get you most of the way, but sometimes your ideal audience is too specific for any single filter to capture. This article covers what makes a list truly bespoke, and when it's worth considering one over a standard search. |
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| | How Many Touch Points Does a B2B Email Campaign Actually Need?
A single email rarely converts a B2B prospect, but the data consistently points to a sweet spot of 6 to 9 touch points before a reply lands. The trick isn't sending more, it's giving each touch a distinct job, from opening with the problem through to a genuine, low-pressure close. |
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What Makes a Strong Offer? The Four-Point Test Sharper subject lines and better targeting all help, but the single biggest lever for getting a reply is the offer itself. This article breaks down the four checks every offer should pass: would they pay for it, is it a sample rather than a description, did it cost you something to produce, and can it be consumed in two minutes. |
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| | Most B2B Email Signatures Are a Quiet Mess: Fix Yours for Free
Your signature is probably the most-viewed piece of marketing your company owns. This guide covers what UK law requires, the mistakes to avoid, and how to build a clean, compliant one in minutes with our free generator, siglab. |
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Inbox Placement Test: See Where Your B2B Emails Really LandFalling open rates don't always mean weak content, they often mean the email never reached the inbox at all. Our free inbox placement test sends to a set of seed inboxes and shows exactly where you land across Gmail, Outlook and Yahoo, so you can fix the right problem instead of guessing.. |
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Need Help With Your Email Marketing? |
That's it for this edition. Whether you're refining your touch point sequence, sharpening your offer, tidying up your signature or thinking about a more bespoke approach to your data, the common theme is simple: better fundamentals lead to better replies.
If you’d like help applying any of these ideas to your own campaigns, our team is here to support you. | | | or reply to this email - we’d love to talk! |
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