Email Design Tips
Email Design Tip – What the F!
Email Design Tip – What the F! What’s the F all about? The way people read on-screen marketing and the areas of the screen they focus on is fascinating. We’ve all heard about how, in general, people read newspapers by focusing first on the right hand page before working towards…
The Red and Yellow cards of email marketing
With our £5,000 championship well underway we have put together some help and advice guidelines to follow when constructing your email marketing campaign in the The Red and Yellow cards of email marketing. Whether you are new to email marketing or you are well experienced, the points may seem obvious,…
Email Design Tip #5: The Telephone Blues
The Problem One of the most annoying design issues our team have come across lately is how the email readers can sometimes style the text that contain telephone numbers. Similar to the way mobile devices turn telephone numbers into links, some email readers (particularly Gmail) have started to do the…
Email Design Tip #4: Don’t Get Animated
Like so many other aspects of HTML email, animation is considered problematic. Most email programs simply will not be able to render it. If you’ve got a great animation or movie to show to your recipients, just send a simple, GIF or JPEG graphic in your HTML email and then link it…
Download – HTML Email Infographic
An HTML email design has lots of appeal for marketers, designers and consumers – but for coders, it’s a real headache to create them properly. There are many elements that can be stripped out by an email client – so never assume that the email will look exactly the…
Email Design Tip #3: Text Appeal
Text links should be coloured and underlined to make them easily identifiable. A good link colour is ‘blue‘ as everyone will know that this is a link. It is good practice to avoid the colours ‘Red’ and ‘Green’ – as these can be blocked by spam filters. Also, think carefully about the…
The 8 secrets of Email Marketing – download our free guide
Are your email-marketing campaigns being seen by the right people? Or are your emails being ignored and unopened?The emailing landscape changes very quickly and evolution is the key to success. This free guide is aimed to help the beginner and experienced marketer create an email campaign that will achieve results.With…
Email Design Tip #2: <img> is everything
One of the main benefits of HTML email over plain text email is the ability to include images. However, there are a number of factors to consider when including images in an email: i) Always use the full path for an image. For example: <img src=”http://yoursite.com/image_name.jpg” alt=”image title” /> ii)…
Email Design Tip #1: Substance Over Style(sheets)
Most email client software will strip out any CSS from an email – this is especially the case if it is outside the ‘BODY’ tags. If you must use CSS, the best way is to use ‘inline CSS’ – which is used inside each individual tag. When designing your creative,…