Don’t let GDPR delay your marketing plans for the new financial year

Don’t let GDPR delay your marketing plans for the new financial year

With GDPR fast approaching next month, many companies have put their marketing plans on hold for the time being. However, business can’t just stop. As long as the marketing you plan is compliant, you should still have plans in place for the next financial year.

See how Emailmovers can help you with your marketing post GDPR:

GDPR Compliant Email Data

We will be helping our clients to understand how any data affected by GDPR that they purchase, should be processed to remain compliant.

For example; when purchasing B2B email data we will help you with your GDPR documentation including:

Due Diligence 

If you purchase data you will be now be as responsible for it as the data provider. We will help you with your due diligence by providing information needed for you to document it.

Legitimate Interest Assessment 

If you are processing data under the legal basis of ‘legitimate interest’ we will help you with the assessment & balancing test to ensure you are targeting the right contacts for your campaign.

Data Privacy Notices

When you purchase an email list you will be required to send a Data Privacy Notice to all contacts before you send any email marketing. We can supply a template for you to use, or we can send this on your behalf.

GDPR Consultancy

We help a number of organisations to drive awareness within their business that the law is changing and help put data privacy at the heart of their enterprise and create a “Privacy By Design” approach.

Over 5 days we take time to sit with members of the management team and those individuals responsible for processing personally identifiable information on a day to day basis across all departments from Finance to Sales and Marketing.We will help you with:

• Create an information audit to map data flows
• Document your personal data processes
• Identify your lawful basis for processing
• Register with the Information Commissioner’s Office
• Create privacy notices
• Respond to Subject Access requests
• Create a process to allow subjects to update, rectify or delete their information
• Establish an appropriate Data Protection Policy based on a “Privacy by Design” approach
• Manage and maintain data processor contracts
• Manage information risks (DPIA’s)
• Nominate a Data Protection Officer (if applicable)
• & more