Sitting down to dinner with someone and only talking about yourself is going to get pretty boring, pretty quickly. Balancing the conversation is a sure fire way of keeping people engaged.

This principle also exists within email marketing.  Only writing about your company can get pretty boring, pretty quickly. That's why seasoned marketers personalise their messages.

However, creating personalised content can be challenging.  Until now we've relied mostly on segmentation but with the help of A.I., this is changing.

When reading personalised content, you fell slightly more engaged, because the paragraph is about your company and if you're still reading then it's worked and you want to know a little more.

Personalisation creates this "want to know more" feeling.

Now consider this.  My newsletter goes to a large list, so large that there is no way I could find the time to research every company and work out how each and every one could benefit from personalisation.

This is where A.I. comes in.  We are developing an A.I. powered tool that creates these paragraphs on demand to help you boost engagement.

Want to know more?  We need BETA testers to help us prove the concept.  In short, if accepted into the BETA group, you will send us a small sample list and what personalisation you would like (we'll discuss this).  We will then generate this and return it to you for you to upload into your email delivery platform as a placeholder.  You will then broadcast your next email as normal and be open to discussing general engagement rates with us.