Email marketing for Training Companies

Increase your online training classes

If you offer online or virtual training solutions you may be reviewing your current marketing strategies to help you increase class sizes.

This year has changed the way many businesses run and operate. Many companies have found alternative working solutions, by moving much of their businesses to a remote working environment. Having experienced remote working for over 3 months, those who may have thought working from home was not possible, have found that by making adjustments they may even work better this way.

This has lead to companies like yours reviewing their marketing strategies. Trade shows and networking events are on hold for the time being and if you usually rely heavily on cold calling or direct mail, you may find that your campaigns have been less effective. This is due to offices and workplaces being empty, with no one there to receive them.

So what channels work best today?

With access from almost anywhere – Email is a high priority for most businesses during the current situation. Email marketing is a great way to reach new audiences and get your message out to them instantly, rather than waiting for redirected post or missed calls.

It’s not only more accessible, it is also very trackable. You can see exactly who received your email campaign and re-target this audience with another campaign. Email also skips some steps in the signup process as you can direct your audience straight to a sign up page – rather than chasing them on the phone.

Who do you target for your courses?

If your target audience is very specific or if you are struggling to get through to the right contacts with your email marketing, you may benefit from our premium custom built database service. If your audience is broad – then the standard static email database service may be for you.

Both email database options can be targeted by:

• Industry
• Company size – turnover, employee numbers
• Job roles
• Region
• & more

So what is the difference?

Our standard static email database is based on a feed from Companies House and the email addresses are verified every 30 days with a deliverability guarantee of 85%+. It is released to you on a 12 month license. Job roles are broadly categorized within management level groups containing Manager Roles and above, for example:

• Senior Decision Makers
• Sales Management
• Marketing Management
• HR Management
• Finance Management
• And more…

If you are looking for a global or more specifically targeted list, then our desk research team can manually build a new premium database that meets your requirements. This includes more targeted niche job roles and industries and also allows for more multi-channel campaigns as it includes:

• Email
• Company details
• Postal address
• Telephone
• And more…

As this data is specific to your requirements and custom built, it is released to you on an outright purchase.

Get a quote for a targeted email list to promote your Training Services

If you have a target audience in mind or would like to discuss any of the options above in more detail, you can contact us using the form on the top right of this page.

Our team are also available to call on 01723 800030 for a chat.