Email marketing for Print and Signage Companies

A new demand for print?

Covid-19 and the need for social distancing have given the print industry new products and services to offer. As new guidance has been set, new signage and printed materials have been needed across businesses such as retail shops, restaurants, offices, factories and many more.

With social distancing here to stay for the foreseeable, the need for print materials in the workplace will be needed for some time.

How could you promote your print products and services to new contacts?

Over the past few months we have been working with many companies in the print and signage industry with their email marketing. Prospect email marketing gives you access to email contacts from any industry and puts your shop in front of them.

The process of building a campaign is 3 simple steps:

Step 1 – Select your audience

Choosing a targeted audience is the first place to begin. You can target any business in the UK (or globally) by selecting a target audience from the following categories:

Location – Do you want to target locally with a set driving distance? Or can you supply across the entire UK?

Industry – Think about the industries that you are currently seeing demand from, or think about the type of companies that will need your products and services.

Job Role – Do you usually deal with a specific role within the company? Or do you find it best to reach the decision makers in the company? Think about who usually makes the decisions in businesses, this can differ depending on the size of the company.

Other selections include: Company Size, Fleet Size and turnover.

Step 2 – Write and design your email

If you have a range of products to offer you can put these into an email with pricing and links to purchase. Think about which products are best to promote at first contact – what will grab their attention. Content writing is also important – you don’t need to overcomplicate it, just keep it simple and straight to the point.

If you do not have experience in designing an email, our design team can take over at this point. They will use the content supplied to design an email that reflects your brand and your offer.

Step 3 – Send your email campaign

Once you have your email designed, you can broadcast your campaign to your selected audience. Think about your subject line. You want something short and catchy that is going to stand out in a busy inbox amongst others.

Next thing to think about is what is the best time to send? Think about your audience and what time could be most convenient. Testing is the only way to truly find out the best time for delivery. After a period of time you can review your campaign performance and compare open rates.

If you need help with your email campaign delivery, we have a specialist team and system in-house to send on your behalf.

Email Marketing offer for Printing & Signage Companies

To help print and signage companies get the most from their email marketing, we are running some discounted packages on B2B email campaigns.

Speak to a member of our team by completing your details on the right and they will help tailor a package that suits you.

Whether you are looking for just a data list or a fully managed campaign, our team can help you with any aspects of your campaign.

Alternatively, if you have a different project in mind, speak to a data specialist about your requirements and they will help you.