Almost 6 years ago now I began looking at how Artificial Intelligence might be able to help the team at Emailmovers send fewer emails whilst simultaneously improving engagement (i.e. positive replies, clicks etc).
It was challenging to say the least. For a period of about 2 weeks we looked at how we could train a model to spot patterns in historical campaign data then using this information predict who would open a future email.
The model selected contacts with a higher likelihood of engagement and we sent our email to them expecting to see a 90% open rate but we got nothing of the sort, in fact the needle barely moved at all which was disappointing to say the least.
However, out of this came a basic understanding of how AI could change things if I could get it working and so I got interested in other applications of AI that could potentially benefit our customers.
One such application I developed is called Contact Enhance, but it’s not AI. It’s just an API to a database of over 900M contacts across 80M companies globally however I have begun to see companies using Contact Enhance to power their “agents” in fact the only customers using Contact Enhance right now are indeed “agents”.
In the evolving landscape of B2B technology, a new category is emerging: B2A (Business to Agent). While businesses have long focused on direct interactions with other businesses (B2B) or consumers (B2C), the growing need for enhanced agent-level intelligence is paving the way for B2A applications.
What is B2A (Business to Agent)?
B2A refers to software and platforms designed specifically to empower agents, representatives, and intermediaries with real-time, enriched data that improves efficiency, decision-making, and engagement. Unlike traditional B2B solutions that focus on broader organisational benefits, B2A applications are tailored to the needs of individual agents, enabling them to work smarter, not harder.
Why B2A is Gaining Traction
The rise of AI, automation, and API-driven data enrichment has accelerated the need for businesses to equip their agents with more than just static databases. Agents handling sales, support, recruitment, and compliance need dynamic, accurate, and instantly accessible information to optimise their interactions. B2A applications bridge this gap by delivering contextually relevant data at the right time.
Contact Enhance: A Leading B2A Application
Contact Enhance is a prime example of a B2A platform that enhances agent efficiency by providing real-time company and contact insights via an API. Whether it’s a sales rep qualifying leads, a recruiter verifying candidates, or a support agent personalising service, Contact Enhance delivers crucial data in seconds, transforming interactions from generic to hyper-relevant.
Key Features of Contact Enhance for B2A
- API-Driven Data Enrichment – Seamlessly integrates with CRM and automation tools to enrich contacts and company profiles in real-time.
- Instant Contact Insights – Provides key details such as job titles, industries, social profiles, and firmographic data.
- Compliance & Verification – Ensures data accuracy while aligning with GDPR and other regulations.
- Scalability – Supports thousands of queries per second, making it ideal for growing businesses.
The Future of B2A
As AI and automation continue to reshape industries, B2A applications like Contact Enhance will become indispensable. Businesses that empower their agents with real-time intelligence and automation will gain a significant edge, driving efficiency and higher conversion rates.
For companies looking to stay ahead, investing in B2A solutions isn’t just an option—it’s the next evolution of business intelligence.
If you would like to understand more about how Contact Enhance works then get in touch for a test drive or use our Zapier integrations here
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