‘The Spectra Approach’ – Multi Channel Campaigns

Multi-Channel Campaigns from Emailmovers

As the name suggests, the concept is about using a range of marketing channels with overlapping messages, in order to deliver a continuous channel of targeted communication.

The Spectra Approach is geared around a series of channels, starting with email. The mixture, intensity and limitations of each of the subsequent channels is entirely up to you. Select from the following:

1. Email - Designed by our team in house with brand and your latest offer
2. AdCard (via Direct Mail) - A physical postcard is sent to remind your recipients of your offer
3. VidCard (via Direct Mail) - A HD marketing video delivered to a highly targeted audience for maximum impact and brand awareness
4. Social (optional) - The same offer is seen again through Facebook banners
5. SMS - Deliver your message directly to the recipients mobile

A marked increase in response and returns

Many of our clients have already found that the act of sending something physical through the post to follow their regular email campaign and reinforcing their message across social media, has helped to convert more of the recipients into actual sales! Generate more sales, more often.

Will it work for you?

Speak to a member of our team today about multi-channel retargeting campaigns to see how we could help you! Call 0845 226 7181 or complete the 'Talk to Us' contact form for a call-back.