Webinar: Build a GDPR Compliant Customer Profile in less than 20 Minutes (B2B)

Researching your prospects or customers to understand what industry they are in can be a daunting task, even when you put aside the time to do the work it can be a challenge to find their website, then identify their company name and then find the information on that company that you need. It is hard to do and when you do it, it is time consuming.

However with any email marketing campaign, understanding your target audience is key and there is little room for guesswork or assumption. Guessing your target audience wrong can lead to low open rates, low click through rates and high unsubscribes.