Newsletter
Emailology
Practical advice on B2B email, data and outreach from our co-founder Duncan Gledhill. Once a month, free, and easy to leave.
Get the next issue
Email us from your work address to ask for Emailology, once a month. You can unsubscribe from any issue.
2026
Emailology, 30 July 2026
This edition brings together practical insights to help you improve the health, performance and precision of your email marketing. From getting your…
Read this issue 30 June 2026Emailology, 30 June 2026
This edition looks at how smarter data and smarter tools work best together. From seeing exactly where your emails land and personalising beyond the…
Read this issue 28 May 2026Emailology, 28 May 2026
This edition brings together practical insights to help you improve the health, performance and precision of your email marketing. From understanding…
Read this issue 30 April 2026Emailology, 30 April 2026
This edition brings together practical tools and ideas to help you simplify and strengthen your email marketing. From easier ways to send campaigns…
Read this issue 30 March 2026Emailology, 30 March 2026
This edition focuses on smarter prospecting and better data, exploring how AI, automation and enriched insights can help you find the right audiences…
Read this issue 27 February 2026Emailology, 27 February 2026
Welcome to this month’s Emailology. This edition is all about building smarter, more resilient email marketing.
Read this issue 30 January 2026Emailology, 30 January 2026
This month’s Emailology is all about the fundamentals that make email marketing work.
Read this issue2025
Emailology, 30 December 2025
This month’s Emailology focuses on the foundations that make email marketing work.
Read this issue 21 November 2025Emailology, 21 November 2025
This month we’re kicking things off with our Black Friday Data Sale, sharing why your first cold email can’t be sent from a brand-new domain overnight…
Read this issue 16 October 2025Emailology, 16 October 2025
This month’s issue is packed with ways to help you work smarter, not harder. We’re inviting you to a hands-on Email Marketing Mastery Workshop in…
Read this issue 18 September 2025Emailology, 18 September 2025
This month we’ve got plenty to share, from 70,000 new records in MyDataHub to why it pays to plan your holiday email campaigns early.
Read this issue 20 August 2025Emailology, 20 August 2025
Emailology is your shortcut to smarter, faster, more impactful email marketing. Each month we bring you the strategies, tools and trends that help you…
Read this issue 16 July 2025Emailology, 16 July 2025
In a world overflowing with emails, Emailology is your shortcut to the strategies, tools and insights to help you continue driving growth. Whether…
Read this issue2024
Emailology 13: AI powered personalisation
Sitting down to dinner with someone and only talking about yourself is going to get pretty boring, pretty quickly. Balancing the conversation is a…
Read this issue 9 July 2024Emailology 12: A numbers game
Emailmovers maintains a database of 5,623,096 companies registered on Companies House. Of these there are 4,796,341 on the effective register which…
Read this issue 10 June 2024Emailology 11: Explore our data portal
Whether you’ve never purchased an email list before or are a seasoned expert, the time required by you to research and email a list needs to be as…
Read this issue 6 June 2024Emailology 10: Find new B2B clients
Back in 2019 I was finding that my day was full of client work that kept getting in the way of my lead generation. As a result I came up with a way of…
Read this issue 6 June 2024Emailology 7: Unlocking the value of cold email outreach
In the realm of email marketing, understanding the true impact of cold email outreach is pivotal for refining strategies and achieving business goals.…
Read this issue 6 June 2024Emailology 8: How decaying data can bear fresh fruit
In this week’s edition of Emailology I’m going to ask you to take a moment to imagine the following…
Read this issue 6 June 2024Emailology 9: Make it personal
I sit down at my desk every Monday afternoon and create the copy for my email newsletter, Emailology. This one will now go on Tuesday because it’s…
Read this issue 5 June 2024Select your target audience
In the evolving landscape of email marketing, the magic lies in targeting the right audience at the right time.
Read this issue 25 March 2024Thriving in a cookieless world
In light of Google’s significant shift away from third-party cookies and the introduction of Tracking Protection in Chrome, businesses are navigating…
Read this issue